The British Fashion Council today announced that the first Digital Schedule will launch on 19th February at London Fashion Week. This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.
www.londonfashionweek.co.uk/digitalschedule is the URL for this new element of London Fashion Week, where a global audience will be able to view fashion shows live from the BFC show venue at Somerset House, as well as those of select designers who will live-stream their shows from other venues in London. The fashion films on the Digital Schedule will be presented by the designer, many in a newly dedicated Digital Space at Somerset House, whilst some will be premiered online.
London Fashion Week is the first of the leading four global fashion weeks to fully embrace digital media into its twice yearly showcase. All designers showing in the official show venue at London Fashion Week will have the opportunity to live stream their show, reaching a larger audience of both industry professionals and consumers. The BFC will be driving audiences to the Digital Schedule through e-marketing, Facebook and Twitter and are working with the digital arm of brand communication agency Starworks to provide their new service to mix selected expert commentaries on the shows.
